济南短视频运营：抖音推广为什么要进行定位？
目的不同，运营方法和技巧也有差别，首要考虑做抖音的目的是什么？你是想带货变现？涨粉引流？打造个人ip？不同的目的采取不同的操作和运营方法。建议大家先模仿，在积累一定的粉丝量之后就开始创新。
The operation methods and techniques vary with different purposes. What is the purpose of Tiktok? Do you want to cash in with the goods? Rising powder drainage? Create a personal IP? Adopt different operations and operational methods for different purposes. I suggest everyone imitate first and start innovating after accumulating a certain number of fans.
为什么要定位？
Why positioning?
如果把抖音账号当作朋友圈一样来发，今天发布关于美食的内容，明天发布关于宠物的内容。想到什么就发什么，这样的操作如果想要你的账号涨粉或者是变现的话，基本上是不可能的。定位是获得平台推荐的首要因素。那到底如何定位？
If you send your Tiktok account as a circle of friends, you will release food content today and pet content tomorrow. Sending whatever comes to mind is basically impossible if you want your account to increase followers or monetize. Positioning is the primary factor in obtaining platform recommendations. So how exactly is it positioned?
1、明确目标
1. Clear goals
不少的人做抖音只是三分钟热度，在没有考虑自己运营目的的时候，如果只是一股子脑热，那基本就是浪费时间
A lot of people are only enthusiastic about Tiktok for three minutes. When they dont consider their own business purpose, if its just a brain heat, its basically a waste of time
这里给大家举一个例子，如果你是想涨粉，那最适合涨粉的方式是蹭热点，但是这种账号不容易变现。所以首先要做的是明确自己的目标。再去针对性的采用操作方法。
Here is an example for everyone. If you want to increase your followers, the most suitable way to increase them is to grab hotspots, but this type of account is not easy to monetize. So the first thing to do is to clarify your goals. Then adopt targeted operational methods.
2、内容垂直
2. Content Vertical
任何一个自媒体平台都十分重视内容的垂直。只有内容垂直才有利于作品的推荐，抖音的推荐算法非常精准，内容垂直也是平台识别作品是否优质的标准之一，是决定你最终的粉丝量和账号权重的重要影响因素。
Any self media platform places great importance on the verticality of content. Only content verticality is conducive to the recommendation of works. Tiktoks recommendation algorithm is very accurate. Content verticality is also one of the criteria for the platform to identify whether works are of high quality, and is an important factor in determining your ultimate fan number and account weight.
3、内容生产
3. Content production
内容生产这里准哥主要是建议大家不要盲目跟风，每个作品一定要与账号定位相符合，不要做出超出领域的其他任何作品。
The main suggestion for content production here is that everyone should not blindly follow the trend. Each work must be in line with the account positioning, and no other work beyond the field should be created.
举个例子：如果你是拍美食的账号，最近看到拍情景剧的比较火，就跟风学习，这个时候你会发现你的作品根本就火不起来，甚至没有推荐量。原因就是你的账号打上了美食的标签，平台审核过程中，与标签不符的作品就不予推荐。
For example, if you are an account that specializes in food production and have recently seen a trend in making sitcoms, follow the trend and learn. At this point, you will find that your work is simply not popular, and even has no recommended content. The reason is that your account has been labeled as food, and during the platform review process, works that do not match the label will not be recommended.
在创作过程中，学习同行领域内大号作品，多观看超过百万点赞的作品。找到别人会火的原因，学以致用！
During the creative process, learn from major works in the field of peers and watch works with over a million likes. Find the reason why others may become angry and apply what you have learned!
三、抖音变现模式？
3、 Tiktok realization mode?
抖音的变现模式主要分为这几大类：
The realization modes of Tiktok are mainly divided into these categories:
1.商品分享变现（自营商品或商家商品）
1. Product sharing and monetization (self operated or merchant products)
2.直播变现
2. Live streaming monetization
3.广告收入
3. Advertising revenue
4.卖账号
4. Sales account
图片
picture
1、商品分享变现
1. Commodity sharing and monetization
这种变现方式很常见，主要是通过开通商品橱窗或在视频下方挂上商品购物车，账号满足开通这两个分享功能后，就可以拥有这两个变现方式。
This type of monetization method is very common, mainly by opening a product window or hanging a product shopping cart below the video. After the account meets the requirements of opening these two sharing functions, they can have these two monetization methods.
购物车与商品橱窗的作用是让一些观看你视频的用户或者打开你主页的用户,购买感兴趣的商品。
The function of shopping carts and product display windows is to allow some users who watch your videos or open your homepage to purchase products of interest.
账号的商品橱窗和购物车，两个并列的销售渠道，营销能力非常强大，用户可以销售自营的农产品、服饰等，也可以与商家合作，帮助商家分销各种商品，赚取丰厚的商品佣金。
The product display and shopping cart of the account are two parallel sales channels, with strong marketing capabilities. Users can sell their own agricultural products, clothing, and other products, and can also cooperate with merchants to help them distribute various products and earn rich product commissions.
开通商品分享功能的条件：
Conditions for activating product sharing function:
（1）实名注册
(1) Real name registration
（2）至少发布10个视频内容
(2) Publish at least 10 video content
（3）粉丝达到1000人
(3) 1000 fans
2、直播变现
2. Live monetization
直播变现又分为两个方面：
Live monetization can be divided into two aspects:
（1）直播带货，这个变现方式相信大家也比较熟悉了。用户在开通商品分享功能后，可以通过开设直播销售商品，直播卖货一般拿的提成根据自己的销售额来算，所以这个时候如果你的粉丝越多的话，一般卖的商品就越多。自然提成也就越高。
(1) Live streaming sales, I believe everyone is also familiar with this monetization method. After activating the product sharing function, users can sell products through live streaming. The commission for live streaming sales is usually calculated based on their own sales revenue. Therefore, if you have more fans at this time, the more products you generally sell. The higher the natural commission.
（2）直播打赏，通过观看直播的用户进行礼物打赏，这个打赏就是抖音平台的音浪，也是最终的收益来源。抖音主播在进行直播时，用户可以通过购买礼物进行打赏。这个打赏最终就会变成音浪，成为抖音主播的收益来源。
(2) Live reward is a gift reward given to users who watch the live broadcast. This reward is the sound wave of the Tiktok platform and the ultimate source of income. When Tiktok anchors broadcast live, users can buy gifts to reward. This reward will eventually become a sound wave, and become a source of income for Tiktok anchors.
3、广告变现
3. Advertising monetization
抖音广告主要根据用户的粉丝量来看，一般你的粉丝越高，那广告费也就越高。通过用户发布的视频内容，巧妙植入商家广告，从而进行品牌宣传营销。很多app、护肤品都有相对应是视频广告，但是广告的宣传力度一定要适当，如果广告效果过于明显，第一平台审核不过，第二会让粉丝感到不适，从而进行取关。
Tiktok advertising is mainly based on the number of fans. Generally, the higher your fans are, the higher the advertising fee will be. By cleverly embedding commercial advertisements in video content posted by users, brand promotion and marketing can be carried out. Many apps and skincare products have corresponding video advertisements, but the advertising efforts must be appropriate. If the advertising effect is too obvious, the first platform cannot review it, and the second will make fans feel uncomfortable, so they can pass the exam.
